Course Description
This course focuses on selected, diverse, and modern marketing topics that contribute to he development of students' marketing knowledge and link that knowledge to the reality of local and global markets.
Course Aims
By the end of the course the student will be able to:
- Knowledge of the concept of financial service and its characteristics
- Knowing the nature and functions of financial institutions
- Knowledge and analysis of the marketing environment for financial services
- Knowing the concept of buyer behavior in financial institutions and the factors affecting its formation
- Knowledge of the concept and components of products in financial institutions
- Knowledge of pricing policies for services of financial institutions
- Knowledge of promotional communication policies in financial services institutions, how to take effective decisions in this field, and how to design a promotional communication plan in those institutions
- Knowledge of distribution policies in financial services institutions, how to take appropriate decisions in this field, and how to design a distribution strategy in those institutions
- Knowledge of the concept of customer relationship management in financial institutions and the applied practices in this field
Course Contents:
This course contains the formulation and development of marketing mix strategies for financial services companies, which help them achieve a competitive advantage in the markets.
Course ID: MRKT410
| Credit hours | Theory | Practical | Laboratory | Lecture | Studio | Contact hours | Pre-requisite | 4.50 | 4.50 | 4.5 | MRKT101 |
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