Course Description
The overall objective of this course is to provide students with an insight into digital business. The course covers the strategies needed to develop and sustain a digital business and the changes required to make an organization facilitate the digital transition.
Required text
Chaffey, D., Digital Business and E-Commerce Management, 6th edition (2015).
Course content
- Introduction to digital business and e-commerce
- Marketplace analysis for e-commerce
- Managing Digital Business Infrastructure
- E-environment
- Digital business strategy
- Supply chain management
- E-Procurement
- Digital Marketing
Learning outcomes
- Define the meaning and scope of digital business and e-commerce
- Conduct online marketplace analysis and identify business and marketplace models
- Outline hardware and software technologies to build a digital business infrastructure
- Assess impact of legal, privacy and ethical constraints or opportunities on a company
- Identify the main elements of supply chain management and their relationship to the value chain and value networks.
- Analyze procurement methods to evaluate cost savings
- Identify key elements of approaches to improve the interface design and security design of e-commerce systems
Course ID: MIS 455
Credit hours | Theory | Practical | Laboratory | Lecture | Studio | Contact hours | Pre-requisite | 3 | - | MIS 206 |
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