Course Description
This course focuses on the development of student skills in advertising management within the framework of integrated promotional communication system. It is also concerned with advertising agencies. Finally, it shows the needed skills to evaluate the effectiveness of advertising.
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Course ID: MRKT220
| Credit hours | Theory | Practical | Laboratory | Lecture | Studio | Contact hours | Pre-requisite | 4.50 | 4.50 | 4.5 | MRKT120 |
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Published on: 10 April 2014
Last update on: 09 August 2022
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