Advertising in Communication Means

Course Main Objective

- To underline the importance of advertising in means of communication and deduce effect of the economic and social factors on emergence and evolution of journal advertising.
- Explain steps of advertising campaigns and how to plan them.

Course Learning Outcomes

• 1. Knowledge and Comprehension
• 1.1 Learn difference between advertising, propaganda, marketing and public relations and role of advertising in each of which through its aims and functions.
• 2. Skills 
•    2.1 Judge a success of advertising and the advertising campaigns.
•    2.2 Master use of IT in advertising design and layout.
• 3. Values 
•    3.1Work within a team or a group and assume responsibility of work entrusted therewith.

Course Content

• Convergent concepts: advertising- propaganda- marketing- public relations.
• The importance of advertising in means of communication.
• History of advertising evolution.
• Impact of the economic and social factors on emergence and evolution of journal advertising.
• Types of advertising.
• The scientific fundamentals of advertising and its principles and rules.
• Conditions of successful advertising.
• Aims and functions of advertising.
• Editing advertisements.
• The importance of image in advertising.
• The technical aspects of producing printed, audio and video advertisements.

Steps and planning of advertising campaigns- a practical application.

Textbook (s)

• Primary Sources

- Mona, Al-Hadidi., Salwa, Imam. A. Advertising: Its basics, Methods and Arts. Al Dar Almasriah Al Lubnaniah, 2012.
- Rania, Mamdouh. S. Television Advertising: Design and Production. Dar Usama, Jordan, Amman, 2011.

• Secondary Sources

- Ali, Falah. A. Effective Advertising: An Integrated Applied Perspective. Dar al-Yazouri, Amman, 2019.
- Adly, Reda., Salwa, Al-Awadly. Advertising in Radio and Television. Dar AlNahda Al-Arabiya, Cairo, 2008.

• On-line Sources

- Advertisements in the printed, audio and video mass media and the internet.

Course ID: MEDIA 208