Course Description
This course is designed to give students a view of communication, its scope and importance in business, and the role of communication in establishing a favorable image outside the firm environment, as well as an effective internal communications program. The various types of business communication media are covered. This course also develops an awareness of the importance of succinct written expression to modern business communication
Learning Outcomes
1. Write effective and concise letters,
2. Prepare informal and formal reports,
3. Proofread and edit copies of business correspondence,
4. Plan successfully for and participate in meetings and conduct proper techniques in telephone usage,
5. Use e-mail and presentation software efficiently,
6. Develop interpersonal skills that contribute to effective and satisfying personal, social and professional relationships.
Other info about the course Reference
Locker, O. Kitty & Kaczmarek, K. Stephen (2014), Business Communication, Building Critical Skills, 6th/ E, McGraw-Hill
Course ID: MGMT 301
| Credit hours | Theory | Practical | Laboratory | Lecture | Studio | Contact hours | Pre-requisite | 3 | 3 | 3 | - |
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