Communication Theories

Course Main Objective

To make student acquainted with the concept of the scientific theory and the concept of models of communication; understand theories of media effect and employ theories of communication to analyze, criticize and give opinion on media contents.

Course Learning Outcomes

• 1. Knowledge and Comprehension
•    1.1Define the essential models of communication and their evolution as well as theories of communication in communication and media sciences.
• 2. Skills 
•    2.1 To be able to apply the scientific theory in analyzing and giving opinion objectively on journalism.
    2.2 Use IT and communicate electronically on the specialized media websites.
• 3. Values 
•    3.1 Practice media work effectively based upon moral, professional and social rules.

Course Content

• Definition of communication theories in the media researches and studies.
• Theory of media frameworks.
• Theory of media and senses.
• Agenda-setting theory.
• Theory of uses and gratifications.
• Theory of public sphere
• Theory of mass media dependency
• Social responsibility theory
• Technological theories- diffusion of innovations theory
• Media richness theory.

Textbook (s) 

- Muhammad, Mounir. H. Theories of Communication. Dar AL-Fajr, Cairo, 2010.
- Falah, Al-Dahmashy., Adel, Al-Makneizy., Abdulla, Al-Ahmad. Theories of Mass Communication. Al-Mutanabi Bookstore, Dammam, 2019.
- Ali, Shewail. A. Falsity of Things: Impurity of Senses in the Age of Mass Communication.
- Hosni, Muhammad. N. Media Theories. Dar Al-Kitab, 1st ed., UAE, 2015.
- Mai Al-Abdulla. Theories of Communication. Dar Al-Nahda Al-Arabiya, Beirut, 2nd ed., 2010.
- Armand, Mattelart. Histroy of Communication Theories. Nasr Al-Deen Al-Aiyadi & Al-Sadeq Rabeh. trans. Center for Arab Unity Studies, Beirut, Lebanon, 2005.
- Hassan, Emad. M., Liyla, Hussein. A. Communication and Its Contemporary Theories. Al Dar Al-Masriah Al-Lubnaniah, Cairo, 2003.
- Muhammad, Abdel Hameed. Theories of Media and Trends of Effect. 2nd ed., Cairo, Alam Al-Kotab, 2000.

Course ID: MEDIA211