International Public Relations and Advertising

Course Main Objective

The course aims to define the objectives of international public relations and its importance and basics as well as the international advertising and its cross-cultural functions.

Course Learning Outcomes

• 1. Knowledge and Comprehension
•    1.1 Identify the development of international public relations and international advertising.
• 2. Skills 
•    2.1 Use planning and research in international public relations.
•   2.2 Communicate electronically in field of development of management.
• 3. Values 
•    3.1 Participate in dialogue and discussion as well as positive disagreement among students.

Course Content

• International public relations: the concept and aims
• Regulations of international public relations and the affecting factors.
• Public relations and international relations and principles of public relations and the principle of distinction
• Propaganda in international relations.
• The concept of international advertising: its aims, properties, advantages and disadvantages.
• The unified ads and personalized ads for each market- international advertising and the internet
• Difference between traditional and modern advertising.
• Types of advertising agencies and standards of international market; the international advertising-related most important decisions.
• The economic, cultural and social difference of each market as well as obstacles of producing international advertising.
• Models of international public relations as well as study cases from international ads.

Textbook (s) 

- Bashir, Al-Allaq. International Advertising. Yazori Store, 2014.
- Abdel Razzaq, Al-Delaimy. Public Relations in International Domain. Yazori Store, 2015.
- Mona, Al-Hadidi. (2012). Advertising: Its Basics, Means and Arts. Al-Dar Al-Masriah Al-Lubnaniah.
- Muhammad, Gawdat.N.(2008). Propaganda and Advertising and Public Relations. Dar Magdalawi, Amman, Jordan.
- Mahdy, Hassan. Z. Public Relations: Theories and Methods. Amman, Al-Mujtamaa Al-Arabi, 2003.
- Mahfouz, Ahmed. J. Public Relations: Concepts and Practices. Amman, Dar Zahran, 2006.
- David Meerman Scott, The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. 2011

Course ID: PRAD 403