Media Content Production and Designing

Course Main Objective

The course aims to define the concept of media content production and design, highlight the technical basics of media messages production, connect media content design and production with modern technology.

Course Learning Outcomes

• 1. Knowledge and Comprehension
•    1.1 Define types of the public relations-related media products.
• 2. Skills 
•    2.1 Give preference to the printed, audio and video media contents within framework of public relations.
•    2.2 Employ modern technology in designing and producing media contents.
• 3. Values 
•    3.1 Practice spirit of dialogue and discussion as well as positive disagreement among students.

Course Content

• The concept of media contents production and design.
• The technical fundamentals of media contents production and design.
• Methods of writing and designing media content for public relations.
• Design elements and types for media contents.
• Steps of preparing, producing and layout of the printed, audio and video media contents.
• Types of media products related to public relations: magazine, newspaper and public relations newsletters
• Promotion means and publications for public relations
• Processing sound and image in media contents design.
• Graphics and multimedia of media contents
• Practical training on producing public relations-related newsletters.

Textbook (s) 

• Primary Sources

- Al-Jouhar, Muhammad. N. (2004). Preparing Media Materials for Public Relations. Al-Ain, Dar Al-Kitab
- Scott, Santoro: Al-Zahrani. Trans. (2019). Guide to Graphic Design. King Saud University Press.
- Gavin, Ambrose., Paul, Harris. Al-Qaraan., Hossam. Trans. (2015). Fundamentals of Graphic Design. Jabal Amman Publishers.
- Landa,R, 2019. Graphic Design Solutions. Boston .MA cengage
- www.baianat.com

• secondary  Sources:

- Emad Al-Deen, Faqeri. Preparing and Producing Media Materials for Public Relations. Dar Al-Bedaiya, Amman, 2013.
- Bob Carrell., Doug, Newsom. Public Relations Writing: Form and Style. Fayed, Rabah., May, al-Khaga Trans. Dar Al-Kitab, Gaza, 2003.

Course ID: PRAD 401