Course Description

The course shows the importance of participating in training for effective learning. The course connects the theoretical framework to a practical one.  It regularly updates references to keep pace with developments in the field. The course stresses the importance of self-learning through focusing on field training.

Course Aims

  1. Transferring professional work experience to students through practical or field training
  2. Acquiring creative and innovative vision where marketing issues are in demand
  3. Defining methodological framework for the preparation of report according to a strategy of cooperative learning.
  4. Using computer software used in marketing.
  5. Acquiring skills needed to be engage in practical life.

Course Contents:

24 weeks field training in Marketing Department
4 weeks to discuss students final reports

Course ID: MRKT390

Credit hours Theory Practical Laboratory Lecture Studio Contact hours Pre-requisite
4.50 4.50 4.5 -
Published on: 10 April 2014
Last update on: 09 August 2022
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