The main purpose for this course:
- Students will be taught marketing concept as an important organization function and its interrelationship with other organizational functions.
- Students will learn marketing strategy planning process and how effectively these strategies can be applied to business organizations..
- Students will be introduce to the techniques of how to make effective decisions in Manufacturing and Services.
- Students will be introduced to the 4Ps of marketing (marketing mix) - product, price, promotion and place.
Course ID: MKMT 208
|Credit hours||Theory||Practical||Laboratory||Lecture||Studio||Contact hours||Pre-requisite||3||-||-||-||-||-||-||-|