Course Discription

The main purpose for this course:

  • Students will be taught marketing concept as an important organization function and its interrelationship with other organizational functions.
  • Students will learn marketing strategy planning process and how effectively these strategies can be applied to business organizations..
  • Students will be introduce to the techniques of how to make effective decisions in Manufacturing and Services.
  • Students will be introduced to the 4Ps of marketing (marketing mix) - product, price, promotion and place.

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Course ID: MKMT 208

Credit hours Theory Practical Laboratory Lecture Studio Contact hours Pre-requisite
3 - - - - - - -