Public Relations Case Study

Course Main Objective

Define the concept of case study and its use in field of public relations and explain procedures of a case study in the same field and how to apply case studies.

Course Learning Outcomes

• 1. Knowledge and Comprehension
•    1.1 Identify basics of case study methodology which institutions may encounter and such methods used in studying them.
• 2. Skills 
•    2.1Deduce case study developments and how to use means of communication to study them and further develop social advanced marketing plans and campaigns and evaluate them.
•    2.2 Communicate electronically in field of case study and develop the social marketing campaigns.
• 3. Values 
•    3.1 Enhance spirit of dialogue and discussion as well as positive disagreement among students as a teamwork.

Course Content

• Basics of science of communication
• Different scientific methodologies- method and characteristics of case study
• Uses of case study in field of the public relations- procedures and methods of case study- practical applications from the public relations
• Principles and basics of social marketing- the social marketing
• Campaigns of social marketing and social change
• Assessment of specialized campaigns in public relations- the communicative aspects in the case study
• Role of public relations officer in advanced studies- nature of the advanced cases in field of public relations
• Practical applications to advanced cases in the public relations

Textbook (s) 

- Al-Dahmashy, Falah. A., Al-Saify, Hassan.N. (2015). Media and Society. KSA, Al-Mutanabi Bookstore.
- Farouk, Ahmed. (2010). Studies on Public Relations. Cairo, Alam Al-Fikr.
- Al-Hayzan, Muhammad. A. (2004). Media Researches: Basics, Methods, Fields. KSA, Al-Mutanabi Bookstore.
- Zoul Faqaar, Shimaa. (2009). Methodology and Statistical Uses in Media Studies. Cairo, Al-Dar Al-Masriah Al-Lubnaniah.

Course ID: PRAD 409