Course Description

The focus of Business research methods is to know how to collect and analyze data to solve business problems in a systematic manner. The content of this course covers the essential research terminology and stages of conducting business research.

Course Objectives

  • Identify the basics of research work in the business field, including research terminology, stages, tools and techniques.
  • Know the practical perspective on how research can be applied in real business situations.
  • Read, understand, and evaluate Business research works.
  • Understand and apply the systematic business research stages on business phenomena.
  • Produce business research with a word limit between 4000-8000 words.

Course ID: MGMT 690

Credit hours Theory Practical Laboratory Lecture Studio Contact hours Pre-requisite
3 - -
Published on: 23 September 2018
Last update on: 20 September 2020
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