Course Description
This course contains a group of selected, diverse, and modern marketing topics that contribute to the development of students' marketing knowledge and link that knowledge to the reality of local and global markets.
Course Aims
By the end of the course the student will be able to:
- Defining the concept of the brand and understanding its components and working mechanisms
- Defining the concept of the blue ocean and studying the strategies associated with it
- Defining the concept of viral marketing and its application mechanisms
- Defining the concept of pink marketing and studying its methods and strategies
- Defining the concept of marketing for children and studying its multiple strategies
- Studying the mechanism of customers' thinking and making their purchasing decisions
Course Contents:
This course contains several contemporary and renewable topics on marketing.
Course ID: MRKT499
| Credit hours | Theory | Practical | Laboratory | Lecture | Studio | Contact hours | Pre-requisite | 4.50 | 4.50 | 4.5 | MRKT230 |
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Published on: 12 May 2014
Last update on: 09 August 2022
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