Course Description
Strategic Management course focuses on identifying and understanding the source of superior firm performance. This course introduces theoretical concepts and frameworks useful for analyzing the external and internal environment of a firm and guiding the formulation and execution of different types of strategies. Strategic issues are examined from the perspective of a chief executive or general manager, focusing on how one can formulate effective strategies and develop the necessary resources and capabilities in a global competitive environment.
Course Aims
The purpose of this course is to enhance the student’s ability to do the job of a general manager responsible for strategic performance by covering topics of mission, goal, strategy formulation, strategy implementation and strategy evaluation. Strategic techniques include Industry: Analysis, Analysis of the Competitive Environment, Key Success Factors, Strategic Scenario Analysis and SWOT Analysis. Additional topics are to be covered include strategic thinking, competitive advantage, vertical and horizontal integration, and planning horizon
Course Contents:
- strategic management principles
- organization's mission and vision
- external environment analysis
- internal environment analysis
- business strategic alternatives
- strategy implementation
- strategy evaluation
- case studies and presentations
Course ID: MGMT271
| Credit hours | Theory | Practical | Laboratory | Lecture | Studio | Contact hours | Pre-requisite | 4.50 | 4.50 | 4.5 | MGMT101 |
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