Course Description

Strategic Management course focuses on identifying and understanding the source of superior firm performance. This course introduces theoretical concepts and frameworks useful for analyzing the external and internal environment of a firm and guiding the formulation and execution of different types of strategies. Strategic issues are examined from the perspective of a chief executive or general manager, focusing on how one can formulate effective strategies and develop the necessary resources and capabilities in a global competitive environment.

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Course ID: MGMT271

Credit hours Theory Practical Laboratory Lecture Studio Contact hours Pre-requisite
3 - - - - - - MGMT101