Strategic Management course focuses on identifying and understanding the source of superior firm performance. This course introduces theoretical concepts and frameworks useful for analyzing the external and internal environment of a firm and guiding the formulation and execution of different types of strategies. Strategic issues are examined from the perspective of a chief executive or general manager, focusing on how one can formulate effective strategies and develop the necessary resources and capabilities in a global competitive environment.
Course ID: MGMT271
|Credit hours||Theory||Practical||Laboratory||Lecture||Studio||Contact hours||Pre-requisite||3||-||-||-||-||-||-||MGMT101|