Digital Content Industry

Course Main Objective

To make student acquainted with the basics of good digital media content industry and how to analyze and learn about state-of-the-art techniques in the field according to professional ethics.

Course Learning Outcomes

• 1. Knowledge and Comprehension
•    1.1 Define the most important skills and methods of the digital content industry. 
• 2. Skills 
•    2.1 Analyze the new and social media and can deduct strengths and weaknesses of its content.
•    2.2 Make and edit media material digitally. 
• 3. Values 
•    3.1 Edit a digital media material as per professional ethics.

Course Content

• Skills of media content makers and interaction with users.
•  How to know your audience?
• Social media influencers and content industry.
• Social media analytics
• Video techniques in content industry.
• Economics of media content industry.
• Types of writing media content.
• Techniques of artificial intelligence
• Professional ethics in digital content industry.
• A practice to produce a digital media content.

Textbook (s) 

• Primary Sources

- Abdel Aziz, Helabi., Bassam, El-Sayed. (2021). A Content Journey: A Guide for Digital Media Content Industry. Publisher: kotob mo'alfin.
- Majed, Al-Ghamdi (2017). Media Content Industry. Dar Tashkeel.
- Ibrahim, Al-Aboud. (2021). Creative Content Industry. Dar Wejooh.
- Hamid, Muhammad., Hassan, Omar. B. (2014). The New Digital Media: Its Tools, Forms and Strategies. Dar Khawarizm.

• Secondary Sources

- Furedi, Frank. "Celebrity culture." Society 47 (2010): 493-497.

Course ID: MEDIA 213