TabsOverviewVision Distinguished program that meets the needs of the community in digital marketing. Mission Preparing qualified graduates with knowledge and practical skills in digital marketing to meet the needs of the labor market according to quality standards. CollegeApplied CollegeCampusAl Rakah, QatifTrackScience and ManagementLevelUndergraduateDegreeIntermediate DiplomaGenderFemale, MaleYears of study2 (2 years )Credit hours100Professional Certificates: Facebook Blueprint certification Google AdWords Certification Hootsuite Social Marketing Certification Digital Management Certification - PCM HubSpot Content Marketing Certification Career Opportunities Proposed Careers (according to the Ministry of Human Resource and Social Development): Search Engine Optimization (SEO) Specialists Social Media Specialists Digital Marketing Specialists Marketing Analysts Content Strategist Digital Project Manager User Experience Designers Mobile Marketing Specialists Search engine Expert Online Content Developer Digital Marketing Director Community Manager Social Media Marketing Consultant Digital Marketing Consultant Creative Designers Social Media Analyst Brand Manager Direct/E-Mail Marketing Director Digital Communication Manager AdmissionAdmission Requirements for New Students: Applicants should be Saudi nationals. Applicants should hold a High School certificate or its equivalentfrom inside or outside the Kingdom. Applicants should have been taken the "General Aptitude Test" and the "Educational Attainment Test" by the National Center for Assessment. Applicants mustdemonstrate good conduct and behavior. Applicants' High School Certificate shouldn't exceed 5 years from the graduation date. Applicants should not be previously dismissed by any university or college for academic or behavior reasons. Admission requirements (Computing Department): The student's achievement in "General English" course during preparatory year. The student's achievement in " Mathematics 2 " course during preparatory year. Year descriptionStudy years: two years First year In which the student studies all the basic knowledge in the principles of digital marketing, and e-commerce to acquire the necessary skills to obtain a job at the entry level, in addition to being able to build commerce. Second Year In which the student studies the necessary skills of digital marketing and e-commerce that enable them to be able to work in various fields through which companies and project owners aim to attract customers and engage them through digital marketing channels such as search and email, online performance analysis, and increase customer loyalty. Study plan digital_marketing_and_electronic_commerce_2023.pdfFirst year Semester one Course ID Course title Credit hours Contact hours Pre-requisite ENGL 101 General English Language 1 9 13 - MATH 101 Mathematics 3 4 - COMP 101 Introduction to Computer and Information Technology 3 4 - MGMT 101 Principles of Management 3 4 - FINC 101 Introduction to Financial Sciences 3 4 - Semester two Course ID Course title Credit hours Contact hours Pre-requisite ENGL 102 General English Language 2 3 5 - MRKT 122 Introduction to Digital Marketing 3 4 MGMT 101 MRKT 123 Integrated Digital Marketing Communication 3 4 - MRKT 124 Fundamentals of Graphic Design for Business 3 5 - Semester three Course ID Course title Credit hours Contact hours Pre-requisite MRKT 136 Designing of Commercial Websites 3 5 MRKT 124 MRKT 137 Online Consumer Behavior 3 4 MRKT 122 MRKT 141 Field Training 1 3 15 Complete 30 credit hours Second year Semester one Course ID Course title Credit hours Contact hours Pre-requisite MRKT 211 Advertising Technology 3 4 MRKT 123 MRKT 212 Digital Customers Relationship Management 3 4 MRKT 213 Digital Marketing Channels 3 4 - Elective course 3 4 - Semester two Course ID Course title Credit hours Contact hours Pre-requisite MRKT 226 Digital Branding 3 4 - MRKT 227 Search Engines Marketing 3 4 - MRKT 228 Digital Marketing Strategies 3 4 - MRKT 229 Social Media Marketing 3 4 - Semester three Course ID Course title Credit hours Contact hours Pre-requisite MRKT 231 Field Training | 2 6 32 MRKT 141 + Complete 63 credit hours MGMT 229 Innovation Management 1 2 Complete 60 credit hours Electives Course ID Course title Credit hours Contact hours Pre-requisite MRKT 252 Web Analytics 3 4 - MRKT 253 Modern Digital Marketing Topics 3 4 - MRKT 254 Sales Management 3 4 -