Marketing Department

Marketing has become a core strategic driver of organizational success and sustainable competitiveness within a global economy shaped by knowledge, technology, and innovation. It is no longer confined to promotional activities; rather, it represents an integrated strategic framework that guides organizational decisions, leads value creation, and fosters long-term stakeholder relationships through advanced analytics and digital transformation.

Within this context, the Department of Marketing at the College of Business Administration, Imam Abdulrahman Bin Faisal University, assumes a leading academic and professional role in preparing highly qualified graduates capable of driving marketing transformation across diverse sectors. The program is built upon a forward-looking educational vision that integrates rigorous theoretical foundations with contemporary practical applications, ensuring alignment with global trends and labor market demands at both national and international levels.

The Department is distinguished by a faculty body that combines research excellence published in reputable academic journals with extensive professional and consulting expertise. This integration ensures a strong linkage between academic knowledge and real-world practice. The program emphasizes the development of strategic thinking, analytical competence, and digital capabilities, equipping students with advanced expertise in marketing analytics, digital marketing, brand management, customer experience strategies, market research, and integrated marketing communications.

Through experiential learning, applied projects, and strategic partnerships with public and private sectors, the Department ensures that its graduates are well-positioned to contribute meaningfully to organizational development, enhance competitive performance, and support national development objectives in alignment with Saudi Vision 2030.

Vision

A leading undergraduate marketing program admired nationally, regionally, and internationally.

Mission

Crafting the future marketing leaders, having high ethical and moral values, by equipping our students with a balancedblend of knowledge, skills, and competencies in the field of marketing, using state-of-art facilities and technologies, engaging eminent faculty, disseminating high- quality research and offering effective community partnerships.

Objectives

• Provide in-depth knowledge of marketing theories, principles, philosophies, models, and practices applied in organizations.
• Enhance students’ analytical and problem-solving skills required to succeed in a professional career at national and global levels. 
• Equip students with effective leadership and selling skills to be professionally competent in managing businesses.
• Provide students with methods and techniques required for conducting high-quality research in the fields of Marketing.

Expected Learning Outcomes

Upon completion of the risk management program our graduates should be able to:

Knowledge and understanding:

• Define the basics of marketing concepts, theories, and practices of the relevant disciplines such as product, pricing, distribution, and advertising. etc.
• Describe major issues and challenges in contemporary marketing environment.
• Describe advanced marketing concepts, theories, and practices in the areas of different marketing specializations.

Skills:

• Demonstrate effective written and verbal communication skills needed for marketing profession.
• Exhibit analytical and problem-solving skills as marketing professional.
• Demonstrate computing skills needed for marketing professional jobs.
• Exhibit marketing and selling skills needed to carry out different marketing functions.

Values, Autonomy, and Responsibility:

• Demonstrate high ethical and moral values, needed for marketing professionals.

Career Opportunities

For Bachelor Graduates:

• Digital Marketing 
• Digital Branding 
• Marketing Analytics 
• Pricing Analytics 
• Consumer Analytics 
• Advertising 
• Public Relations  
• Media Management 
• Market Analyst 
• Consumer Analyst
• Pricing Analyst
• Business Analysts
• Sales Management 
• Store Management
• B2B Sales Management